OUR STORY
OUR STORY
OUR MISSION
OUR PURPOSE
OUR VALUES
WE ARE THE HOME OF THOSE WHO WERE COUNTED OUT
OUR STORY
Founded in 2000, Performance One was built on the mission of developing athletes to reach their highest potential through world-class strength and conditioning and Olympic weightlifting training. Led by renowned coach Joe Micela, we are committed to providing the knowledge, structure, and support needed for athletes to excel—whether in high school, college, or at the Olympic level. Our purpose is to create an environment where dedication, discipline, and relentless improvement drive success. At Performance One, we believe in building not just stronger athletes, but stronger individuals, shaping the next generation to compete at the highest levels both in sport and in life.
OUR MISSION
Our motto, "WE BUILD ATHLETES," drives everything we do. Our mission is to empower athletes of all levels and backgrounds to unlock their potential. We are a place where effort earns respect, belief ignites confidence, and hard work lays the foundation for growth. We deliver expert coaching, tailored programming, and a commitment to excellence that equips every individual with the skills and mindset to excel both in sport and in life. Through resilience and self-belief, we help athletes rise, build from the ground up, and unlock the greatness within. When others count you out, we are here to prove that athletes are built—not born.
OUR PURPOSE
FOR THOSE COUNTED OUT, Performance One exists to prove what’s possible. Our purpose is to cultivate an environment that fosters growth, camaraderie, and a standard of excellence. Whether you’re striving to move from JV to varsity, reach the national stage, or achieve personal growth, we are here to help you rewrite the narrative.
We don’t just build athletes; we are a home for the overlooked and underestimated.
OUR VALUES
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CONSISTENCY BUILDS CHAMPIONS
Success doesn’t come from occasional effort — it’s built through showing up, putting in the work, and staying committed day after day. -
EXPECT IT
Believe in yourself, trust your preparation, and approach every challenge with the confidence that you are capable of achieving your goals. -
YESTERDAY WAS YESTERDAY
Be proud of your past achievements, but never satisfied. Stay focused on the future, embrace new challenges, and keep striving for more. -
MUTUAL RESPECT
No matter your background, status, or beliefs, we share a mutual respect for the dedication and effort each athlete brings to the gym. -
SWEAT EQUITY
Respect is earned through the work — the time, energy, and determination you invest define your progress and inspire those around you.